Attempting an altered image

Posted by   Virus Bulletin on   Jun 25, 2005

Computer Associates is considering changing its name in a bid to rid itself of the negative perceptions that have resulted from its highly publicised accounting scandal.

In September last year the company's former chairman and CEO was charged with securities fraud, conspiracy and obstruction of justice in connection with the multi-billion dollar accounting scandal. The company agreed to pay $225 million to shareholders as part of a settlement that would allow it to defer criminal prosecution and that would settle securities fraud charges brought by the Securities and Exchange Commission.

Nine months on, the company is set to launch a $7 million promotional campaign in an attempt to shake off negative images, and says that it has considered adopting 'CA' as its formal name, as well as redesigning the company's logo.

Posted on 25 June 2005 by Virus Bulletin

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